As members of the social change community, we're eager to share what we know with other passionate changemakers. Our strategy and creative teams regularly post our best thinking into this section as one way of giving back to our clients and peers.
We also often present at conferences and workshops — find out more on our calendar page.
Simple tips for overhauling your website
For those just getting started, 12 things to look for when overhauling the look of your site. Download.
Know thy audience
Before redesigning a website (or creating a movie, or launching a campaign) it is crucial to gain a concrete sense of the people you are addressing. This short paper introduces the basics of audience research. Download.
Getting your message beyond the choir
Through years of experience with viral marketing successes like the
Meatrix, Grocery Store Wars and the Story of Stuff, Free Range believes
getting your message out to the public is less about reaching out to
the masses and more about “arming your choir"
of supporters. Download.
case study: It's our healthcare's Text messaging campaign
How can mobile technology be integrated into your organization's
advocacy efforts? Read this case study to learn how Matt Lockshin of
It's Our Healthcare used text messaging to pressure Governor
Schwarzenegger and California state legislators.
Download.
Viral Web Activism 101
We share our knowledge of what has worked and what has not when doing viral movies for social change. Download.
Documentary Film on the internet
Musings by Free Range President Jonah Sachs on the opportunities for
creating online social campaigns around traditional documentary film. Download.
Blogs Matter!
Get started learning about the blogosphere, joining conversations,
and starting your own blog with this tip sheet. Download.
Connecting with Bloggers
Best practices for making meaningful and lasting relationships with bloggers who can help you promote your cause. Download.
ONLINE Fundraising Basics
Some thoughts on the basics of online fundraising. Download.
We welcome and encourage your feedback on these musings. We also
encourage you to pass our work around, but we do ask that you
contact us for permission first. To reach us, send an email to
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