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As members of the social change community, we're eager to share what we know with other passionate change makers. Our strategy and creative teams regularly post our best thinking into this section as one way of giving back to our clients and peers.
We also often present at conferences and workshops — find out more on our calendar page.
A process for website success
This paper outlines the process Free Range follows when planning out the architecture and designs of a website. We illustrate each phase with actual documents and designs from our own website redesign process.
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Simple tips for overhauling your website
For those just getting started, 12 things to look for when overhauling the look of your site.
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WEBSITE TECHNOLOGY GLOSSARY
If web tech terms have you scratching your head, check out this short glossary where we define and illustrate basic terminology.
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Know thy audience
Before redesigning a website (or creating a movie, or launching a campaign) it is crucial to gain a concrete sense of the people you are addressing. This short paper introduces the basics of audience research.
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SEARCH ENGINE OPTIMIZATION
by PicNet
Looking to improve the quality and quantity of traffic to a website? Then you’re interested in search engine optimization. Search engine optimization is a techie term referring to steps used to ensure that a site appears earlier, or “higher”, in the results when end users search the web using Google or other search engines.
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Picture New York... Without Pictures of New York
How a group of fast-acting artists and activists prevented the City of New York from strangling independent media.
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Getting your message beyond the choir
Through years of experience with viral marketing successes like the Meatrix, Grocery Store Wars and the Story of Stuff, Free Range believes getting your message out to the public is less about reaching out to the masses and more about “arming your choir" of supporters.
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case study: It's our healthcare's Text messaging campaign
How can mobile technology be integrated into your organization's advocacy efforts? Read this case study to learn how Matt Lockshin of It's Our Healthcare used text messaging to pressure Governor Schwarzenegger and California state legislators.
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Viral Web Activism 101
We share our knowledge of what has worked and what has not when doing viral movies for social change.
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Documentary Film on the internet
Musings by Free Range President Jonah Sachs on the opportunities for creating online social campaigns around traditional documentary film.
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Twitter for Social Good
Learn how to use Twitter as a Fundraising and Grassroots Organizing Tool.
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Blogs Matter!
Get started learning about the blogosphere, joining conversations, and starting your own blog with this tip sheet.
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Connecting with Bloggers
Best practices for making meaningful and lasting relationships with bloggers who can help you promote your cause.
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ONLINE Fundraising Basics
Some thoughts on the basics of online fundraising.
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We welcome and encourage your feedback on these musings. We also encourage you to pass our work around, but we do ask that you contact us for permission first. To reach us, send an email to
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