Free Range Studios

Cash-rich outfits such as BMW aren't the only ones discovering the image-enhancing properties of original, online movies. A number of nonprofits have gotten into the act as well, minus Madonna and special effects, of course.

After Amnesty International sent out a spoof of DeBeers' diamond commercials, highlighting the violent war in Sierra Leone that's partially funded with diamond profits, they gained 10,000 new e-mail list members, according to FreeRangeGraphics' co-founder Louis Fox. In the nonprofit world, these are huge successes.

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