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Free range co-founder jonah sachs speaks about The Meatrix on NPR
As Neo and Morpheus do battle with the virtual world on the big screen, a spin-off of "The Matrix" is making it big on the Internet. Guest host Bruce Gellerman talks with Jonah Sachs, creator of "The Meatrix," an email campaign against factory farming, that takes its cue from Hollywood. (4:00)