Free Range Studios

In 2004, Free Range introduced the world to the power of socially conscious viral entertainment with our smash hit The Meatrix. While it was far from our first successful advocacy film, for example in 2003 our Clean Diamonds movie for Amnesty International helped push key legislation through congress,The Meatrix set a new standard for what could be done with a small budget and a creative idea. Over 16 million people saw the film, and even more saw our follow-up organic foods hit Grocery Store Wars. Both of these films brought our clients literally millions of dollars of PR and online actions.

Our movies follow a simple formula: distill a complicated message into a fun or moving short story and allow the viewer to write the end of that story by taking action or donating. The stories are then distributed through viral marketing, paid advertisements, or blog placement or at concerts and events. This kind of marketing is a gamble, but when the right story is distributed in the right way, the results are often explosive.