2007: Changing the Present
Thanks to the rise in popularity of alternative gift-giving, thousands of people have chosen to demonstrate their affection by donating a calf to an impoverished family or purchasing an acre of rainforest in someone special's name. ChangingThePresent.org brings all different types of non-profits and important causes into one marketplace, which means a higher percentage of each sale goes directly to the cause. Through our strategic consulting and branding services, we will help ChangingThePresent.org become a central player in the rising meaningful gift movement, bringing them brand awareness in communities well beyond their current reach.
2006: Global Footprint Calculator
Launched in 2003, the Global Footprint Network aims to make ecological limits central the decisions made by governments, businesses, households and individuals worldwide. To accomplish this goal, the Network is advancing the scientific rigor and practical use of an Ecological Footprint calculator, a tool that quantifies humanity's demands on the planet and compares them to the Earth's capacity to meet these demands. Free Range contributed to the online strategy and interactive web design of the calculator tool, making it vastly more engaging and viral.
2005: NCC EcoJustice Campaign
After the 2004 elections, it became ever more apparent that if we were to make social change, that we needed to reach beyond the choir of the usual activists. National Council of Churches EcoJustice Program provided a great opportunity for Free Range to assist in fulfilling their mission to "heal and defend creation, working to assure justice for all of creation and the human beings who live in it." Free Range assisted with assessing outreach needs and building a forum to activate youth in NCC's 100,000 congregations nationwide.
2004: Slam Bush
During the 2004 presidential elections, Free Range teamed up with The League of Young Voters and Public Enemy's Chuck D. to organize rhyme battles and poetry slams across the country. The goals were to engage urban youth in speaking their minds about the Bush administration and to encourage their communities to vote. The contest drew hundreds of participants and tens of thousands of fans online and off. Slam Bush culminated in a live national championship battle in Miami, FL the day before the pivotal Florida debates. Ultimately, Slam Bush energized thousands of young people and brought many into the political process for the first time. watch movie
2003: The Meatrix
We awarded the first Gratitude Grant to the Global Resource Center for the Environment (GRACE) to assist them in publicizing their anti-factory farming campaign. The result was one of the Internet's best known cult-classics, The Meatrix. The short cartoon has educated over 20 million viewers on the horrors of the factory faring industry, has been translated in more than 10 languages and was decorated with dozens of awards including a 2004 Webby. Years later, The Meatrix continues to serve GRACE as the central educational tool in its campaign.
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