Free Range Studios
Creativity with a Conscience
Based in Washington, D.C. and Berkeley, CA, our creative services include graphic design, web entertainment and campaign concepting and strategy.
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Center for Health, Environment and Justice
Marketing Plan & Goal Tracking
CHEJ's goal was to convince major retailers-- Microsoft and Target Stores-- to phase out their poison plastic, PVC. We knew from the start that we needed to rally mothers and environmentalists into a national campaign demanding change. So we created the iconic Sam Suds and promoted his movie through a highly targeted marketing and action campaign. As a result, over 100 blogs as well as the dominant social networking and user-created content sites featured Sam Suds in the days following the movie's launch. Sam became a viral hit, reaching over 65,000 people within these niche communities. These audiences were then led to the CHEJ website to engage more fully in the PVC-free campaign. Thanks to CHEJ's campaign, Microsoft buckled under pressure and agreed to stop using PVC. Several months later, Target committed to systematically reducing PVC in their products and packaging. See the Movie>
Center for Health, Environment and Justice: Marketing Plan & Goal Tracking