Based in Washington, D.C. and Berkeley, CA, our creative services include graphic design, web entertainment and campaign concepting and strategy.
After turning to Free Range to overhaul their website, NAEH was ready to adapt their new look into an engaging brochure. The task was to create a sense of hopefulness and humanity around homelessness, an issue that is often portrayed as hopeless and dehumanizing. Our use of optimistic photography, unique patterns and clean charts and graphs balances the need for a down-to-business look with the directive to create an emotional response in readers.